Looking to create an app that will make your business stand out from the crowd or appeal to many people? With so much competition in the app market today, you need to consider best practices for mobile app deployment in order to ensure that your app is a success. 

While creating a mobile app is exciting and fulfilling, delivering a polished product to the user is even more important. Getting a mobile application off of the proverbial ground is no easy feat. Debugging, testing and automation is needed to ensure that the application is stable. This involves deploying and configuring your application, performing regression tests, deploying new versions of an application.


Whether you develop in-house or hire a consultant for app development, there are a number of app best practices that will help you avoid costly errors and delays. Mobile app development is a complex process, with all the technical considerations, design options, and feature choices that the developer must consider – not to mention having the ability to identify potential issues with your concept.


There are many things to think about when you are in the process of launching your app and preparing it to be made available on a mobile application store. There are many things you must avoid when you deploy your app, however, there are also best practices that will improve your chances of being successfully launched.

Address the “why” of developing an app

When you decide to launch a mobile app, it is important to first determine the reasoning behind its development. Is your end goal to increase sales? To gain more followers for your brand? Or perhaps you want to improve customer service? Determining why an app is being created will help develop the best strategy for adding value.

There are a number of reasons why you might decide to build an app for your business. Perhaps the existing website isn’t performing as well as it could be, and you need to draw in new customers. Or maybe, there is a new product that you want to advertise at a local event. If you’ve decided on why you want to build an app, then you can go on and think about the next step.

Extensive Market Analysis

Creating a mobile application can be an exciting yet daunting experience. It can also be expensive. The amount of time, effort and money you invest in your app doesn’t guarantee it will be a success, but a comprehensive market analysis will help you understand the problems you seek to solve as well as how they might be overcome.

In addition to demonstrating your understanding of the market, you should include details on how you are going to be able to broaden the appeal of your app. Be specific about what you will do in order to attract people to your app.

Set Up a Feasible Timeline

When it comes to app creation, a realistic timeline is your best friend. Gone are the days where you could just dream up an idea at a moment’s notice and have your app released weeks later. Setting out on an app development timeline can seem like a daunting prospect, with so many steps involved in the process. But when you break it down into measurable milestones and focus on each step of the way, you’ll be able to create your own feasible timeline for your mobile app development project.
It’s important to have a feasible timeline before getting started, so you know how much time is needed to bring each phase of your idea to life. By making sure you know the time frames involved, you’re on track to having a successful launch with enough time to fix any issues that might pop up along the way.

Pitch Your Unique Selling Point

Your app has the best features, but are you sure it’s better than your competitor’s product? How do you demonstrate its value? One of the most important aspects of app marketing is creating a first impression that convinces potential buyers to invest in your product.


When it comes to app deployment, your USP has more to do with why your app is different in the app store. It’s this uniqueness that draws users to download your app. Leverage your unique USP to create a great app, one that will differentiate you from all the other apps in the App Store. Use your uniqueness to draw users to your app. It’s the way forward.

Creating Prototype and A/B Testing

One of the most important parts of app design is prototyping. A prototype acts as a working model and gives you and your users a taste of what your app will look and feel like when it’s finished. It allows you to see how the elements all fit together, how they behave and how they interact with each other. Prototypes are important for the design process because they bridge the gap between your vision for an app and what it should (and could) look like.


If your marketing strategy uses App Development to grow your business, then you’re going to need a good prototype before beginning the long and arduous process of App Store Optimization (ASO).


If you’ve decided to begin mobile app marketing, one of the first things you probably worried about is how to get people to download your app. A/B testing, or split testing in app marketing and development, allows you to test different versions of your app against each other and see which one performs better. This will allow you to reach a wider audience by correcting any bugs that prevent users from downloading or using your app.

Optimizing App for App Store

You can have a great-looking app, one that’s full of fantastic features and functionality, but if it’s not optimized for App Store search terms, you won’t get as much traffic. Think about this from the perspective of someone just looking for an app they can download and use. They don’t want to sift through masses of pages just to find an app they might like. They want to type the name of it into an App Store search bar, press enter and then see a shortlist of possible candidates in the order they appear in relation to their search term. App Store Optimization techniques optimize your app to rank on top of the search results pages in various App Stores including Apple App Store and Google Play store.

That is to say, if you’re on your app’s journey and need a little help, we’ve got you covered. XDuce specializes in app development and deployment services. If you can dream it up, we can code it for you.